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Wednesday, March 12, 2008

Google closes DoubleClick acquisition

You may have seen today's announcement that Google has completed its acquisition of DoubleClick. The combined company will offer more tools for publishers, enhance productivity and provide additional revenue opportunities so you can focus on creating more relevant content and improve the user experience on your websites. We will also work with our existing publishers to better monetize their inventory by combining DoubleClick's and Google's strength in inventory management, ad serving, and optimization.If you have a DoubleClick account, rest assured that everything will continue to operate as usual, and that you'll receive the same support you're used to. For more information, please read our press release.Posted by Kim Malone -- Director Online Sales & Operations, AdSense

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