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Friday, February 22, 2008

on line video

We know that publishers are quickly adding video to their sites andlooking for ways to earn additional revenue. If this sounds like you,look no further than AdSense for video, our solution for qualifyingpublishers. You may remember that we announced AdSense for video as apilot last May.Since then, we've tested a variety of ad formats with the interest ofusers, publishers and advertisers in mind.

As a result, we've decidedthat AdSense for video will use the InVideo ads adopted on our ownproperty, YouTube, which enable advertisers to make a single buy atscale. Also competing in the auction - and unique to AdSense for videoand AdSense video units - are text overlay ads which are contextuallytargeted to signals in your videos and on the page where the videolives. The InVideo ads are paid on a CPM basis, while the text overlayads are paid on a CPC basis. You can see ad demos at .

While we'llcontinue to test a variety of ad formats, we believe that overlays arethe best way to balance user experience with the needs of ourpublishers.AdSense for video is now available to publishers who, at a minimum,serve one million video streams each month and are based in the U.S.with English language sites.

In the near future, we do plan to expandthe program to more publishers of various sizes and locations.You may be wondering how this offering differs from the other videoadvertising solutions that AdSense (and YouTube) have rolled out inthe last year. To give you an overview, we've launched a site .To apply for AdSense for video beta, please visit the AdSense forvideo page on the Google Video Advertising Solutions site at .

You canalso learn about the various ways to earn revenue from video contentby watching this video.

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