Marketing your law firm – 5 secrets to building your online presence

How important is your firm’s client base? If this question seems like a no-brainer, it’s because it is. Fostering a steadily growing client base is a vital ingredient for any successful law firm. Growth equals profits. Yet despite this, legal marketing is often perceived within the industry as the proverbial ugly step child.

The reasons are obvious. Marketing takes lawyers out of their comfort zone. Good lawyers do not necessarily make good marketers. And time spent on a marketing campaign that bombs is time wasted! Imagine how much case work could have been completed in that time…

While these issues may be valid, the fact is that your firm isn’t going to grow on its own. So you can either accept legal marketing as a necessary evil, or watch your profits flatline.

For those brave enough to embrace it, welcome aboard. Marketing your firm won’t be easy, but it’s also not as difficult as you might think. Many of the road blocks inherent to legal marketing are being broken down, particularly with technological advancements in the online arena.