Referrals- Encouraging Powerful tools

Referral is one of the more powerful tools in marketing that a company can make use of, and few things can carry as much weight. Try as you might, you can never be sure that you’re going to get referrals though, and that inability to completely control them is why many companies just don’t bother.


While you can’t control referrals you can help your customers be more likely to make them. Consider if you need to hand people any kind of information being sure to get pocket folder printing with your company name and logo across the front of the folder.

Know you have a nice package to hand them your material in and if the folder is high enough quality the odds are good they might keep it around no matter what just to use it. Also, when you do get that pocket folder Keywordspy done make sure you include a little spot where you can put your business card in a prominent way.

As soon as they open the folder they’ll see your business card there waiting for them. You’ve now provided them with all of the information they’ll need to remember you down the line, and by giving them all of the information in an easy to use folder you’ve improved your image with them at the same time.

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