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Thursday, December 27, 2007

Optimize Your Website

Traffic from search engines is widely considered the best (and
cheapest) way to generate traffic to your site. The increasing
popularity of search engines has led to the development of a whole
industry that revolves around ways to "optimize" websites.

The end result is that many people now think that
only "professionals" can help their website rank high within search
engines. But, the truth is that anyone can structure their site so
they rank high for many keywords.

Below, I have listed 8 simple steps that you can take to optimize
your web pages. By following these, you will improve your chances
of increasing your rankings:

1) Target one word for each page: A huge mistake that many
beginners make is cramming numerous keywords onto every page.
Instead of doing this, you should focus on one specific keyword for
each page. That way, you can make sure that the page is focusing
on that one word without any distractions. If you want to target
multiple keywords then it is necessary to create a separate page for

2) List your major keywords in the links back to your site: Many
search engines, Google being the most famous, have started to take
into account the words that are mentioned in the title tag of the
links that point to your site. So, a great way to improve your
rankings for your keywords is to place it in the title tag.

3) Make your first 100 words on the page keyword rich: Another
mistake that most webmasters make is to have a menu on the left-hand
side of a website. Since search engines primarily focus on the
first 100 words of a website, a left side menu is a misuse of
valuable space.

Instead of doing this, you should have your title, description and
web copy within the first 100 words of your site. An easy way to do
this is to have your menu on the right instead of the standard left-
hand side.

But, since the left-handed menu is now commonplace, you can also
choose to put your first 100 words above the left-handed menu, so
this text will be the first thing read on your website.

4) Insert the keyword into your title tag: In the source code
of most pages are "header tags" (also known as Meta tags), which
help search engines understand the content of the page.

To fully optimize your website, you can tweak the source code of the
page. The first step is to insert the keyword in the title tag.
(This is what is shown in the results of a search engine when your
site is listed)

5) Insert your keywords in the description tag: The description
Meta tag is almost as valuable as the title tag. The information in
this tag is listed directly below the title tag in search engine
results. As a result, a good description can make your website
stand out from other listings. To get the prospect to click on your
site, it is important to write a snappy description while using your

6) Insert them into your keywords tag: Like the title and
description tags, keyword tags are used to help search engines
understand the content of your web page. Although this Meta tag has
become less popular, it doesn't hurt to put your keywords here.

7) Place your keyword in the header: When writing the actual text
of your site, the first part should be the headline. Whenever a
search engine scans your site, it rates all words in the headline as
being more important then the rest of the web copy. To take
advantage of this, you should have your keyword in the page
headline. But, since the header tag (h1) is quite large, you should
format it so that it is smaller.

8) Write your keyword enriched web copy: Now that you have set up
the structure of your page, you can write your web copy. While
creating the text, you want to include the majority of the keywords
at the top and the bottom of the page. In addition, the keyword
should be included a few times in the middle. Basically, the common
saying is that the keyword density should resemble an hour glass

The total web copy of your page should be about 300-500 words.
Also, the keyword should be included about 5-12% of the total words
of the page. The percentage varies according to each search engine,
so you might want to play around till you find the best results.

Free Search Engine Submission thanks to: Create a Website web directory
Gain Web
GPAnimation Directory

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