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Sunday, November 11, 2007

Volvo’s Sales Programme in Canada and India#

The Swedish-based subsidiary of Ford Volvo and maker of high quality Volvo headlight has announced recently a rebate program which will provide buyers of S40, S60, S80, XC90, V50, C30, and C70 models a rebate of up to $5,000. This incentive program will focus mainly on 2008 models although some of the remaining 2007 models are also included in the rebate.

And according to Steve Blyth, President and CEO of Volvo Canada the company and its retailers treat all of its customers equally and would therefore not discriminate between leasing, financing or cash buyers. Moreover, the company will not offer a different incentive program to cash paying customers as compared to those offered for finance or lease customers. The said rebate program will be made available on the majority of Volvo vehicles to all customers regardless of they want to conduct the transaction.

With this new rebate program Blyth is hoping to attract a great number of customers into the dealerships. The Volvo cash rebate program is a combination of great lease and finance rates that gives car shoppers a reason to visit their local dealerships.

Mr. Blyth also added that they have realized that somehow Canadians are comparing prices of vehicles with same nameplate with those found at the US market. The rebate program will help Canadian Volvo to finally be noticed by consumers. Canadian Volvo would like for consumers to see that they offer vehicles loaded with a much longer list of standard equipment, secured by a more comprehensive warranty, and with a retailer network that is fully capable of parts-to-service designed specifically for Canada vehicles.

Volvo Canada considered price as one of the most important factor in a purchase decision and the rebate program will help customers to avoid the additional cost and hassle that comes with importing a vehicle from the US.

Volvo Car to Start Selling Cars in India
If Volvo Canada has its rebate program, Volvo Car India is also employing its own sales programme intended for the Volvo S80 luxury sedan and the Volvo XC90 Sports Utility Vehicle. To entice buyers both models are to be offered with three different engine alternatives namely: the 4.4 liter petrol V8, the 3.2 liter petrol in-line six cylinder and the 2.4 liter turbocharged diesel inline five-cylinder called the D5.

According to Paul de Voijs, MD for Volvo Car India, Volvo Cars is finally starting its operations in India, which he considers a country with immense potential. And the company is reluctant and proud to offer two of its top car models to Indian customers.

Volvo Cars India has three dealerships located in the cities of New Delhi, Mumbai, and Chandigarh. The dealerships will be fully operational in autumn of 2007. The recent inaugurated headquarters of Volvo Car India is located in New Delhi. The opening of the new office was headed by the Minister of Transport of the Haryana Government, Mr. Rao Dan Singh, Mr. Lars-Olof Lindgren, Ambassador of Sweden in India and Mr. Fredik Fexe, Swedish Trade Commissioner. The ceremony was conducted based on Indian tradition and customs.

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